Principal Product Designer with a proven ability to transform complex, multi-step technical workflows into seamless, user-centric experiences with intuitive interaction design that drive business results. Leverages design thinking, UX research and critical thinking to create effective digital experiences. A strong collaborator, mentor, leader and communicator, adept at facilitating discussions with cross-functional teams to align technical innovation/constraints, product strategy and user needs. Extensive experience in IT software, cybersecurity, data protection, enterprise solutions, healthcare, insurance, B2B and SaaS, with skills in Copilot AI-driven conversational workflows.

I am a Principal Product Designer specializing transforming complex, multi-step technical workflows into seamless, user-centric experiences with intuitive interaction design that drive business results and empower users. I have experience in B2B, SaaS and web applications within IT software, enterprise, data protection, cybersecurity, healthcare and insurance.

I leverage design thinking, UX research and critical thinking to create effective digital experiences. What sets me apart is my ability to think beyond UI design—understanding the business, organizational dynamics, and real user pain points to craft solutions that create lasting impact. I don’t just design features; I align design decisions with business strategy, operational efficiency, and user needs to deliver meaningful results.

Beyond design, I am a leader and mentor, skilled at breaking down complex technical topics into simple, actionable insights—whether for training colleagues, guiding teams, or leading strategic discussions. I thrive as a collaborator and conversation starter, fostering alignment across teams to create user-centered, business-savvy design solutions.

I have proficiency in AI-driven conversational interfaces, shaping user interactions with AI copilots and automation tools, as well as experience in cybersecurity, designing secure and intuitive data-heavy workflows. My natural fluency for marketing allows me to bridge the gap between product, technical, business, and users, ensuring designs resonate and drive engagement.

Skills

Product Design | User Experience (UX) Design | User-Centered Design | Design Thinking | Customer Journey Maps Facilitation | UX User Research | Personas | Information Architecture | Navigation | Site Maps | User Workflow Diagrams | Wireframes | Prototyping | Usability Testing | Collaboration | Training | Mentoring | Agile Methods

Projects:

SaaS | Web-based Applications | Complex Interfaces | Portals | Business to Business B2B | eCommerce | Customer Facing Sites | Cloud | Cybersecurity | Copilot Artificial Intelligence Conversational Workflows

Industries:

IT Software | Enterprise Software | Business to Business B2B | eCommerce | Cloud | Healthcare | Insurance | eCommerce | Cybersecurity | eCommerce |

Applications:

Figma | Miro | Sketch | Balsamiq | Axure | OmniGraffle | JIRA | Adobe Creative Suite: Photoshop | Illustrator | Acrobat